What is your highlight of your career so far?
I think Chelsea Flower Show was a real turning point for us. The sneakers arrived 4 days into the show and they sold out in half an hour. No one had ever seen them before and it was an incredible reaction. And I got see the Queen (from a distance), all round a great week!!!
What is the best thing about running World Secrets?
It is so exciting when the design you have been working on for months arrives on the doorstep and it’s everything you imagined! It can be extremely rewarding when something goes right and you can look back and think, I did that, all by myself. The bonus is when the customer gets to enjoy that product too and is genuinely thrilled with their new shoes or bag.
Equally the freedom of working for myself and meeting so many likeminded people through the shows that are now really great friends.
What is the worst part about running your own business?
Never being able to switch off, you are always thinking about something you should be doing or the opportunities you are missing. You also don’t get sick pay, holiday pay…. or paid at all actually haha! I think you can put a lot of pressure on yourself to make something work, but actually its only because you care so much about what you’re doing.
We all tend to make mistakes, have you made any and how did you overcome them and what is the most challenging thing you have come across running your business over the years?
Haha so many!!! We could be here all day! I once didn’t specify the leather on the back of some ipad cases, I think I just said ‘Tan Leather’. When they arrived the guys had covered them in glitter and when asked why, the response was “The British love Glitter, no?”. Everything had to be made again but I can laugh about it now! I learnt that communication is key!!
We also once made a collection of tan leather shoes with interchangeable tassels on the front and they were so lovely but didn’t sell. I realised that they got lost amongst all of the colour and they didn’t fit with the brand. It was a lesson learnt! You can’t be everything.
The most challenging thing has been getting the product out there. I’m not naturally good at the PR side of things and don’t particularly enjoy the social media aspect of the business, but I’ve learnt it can be the most important. There is no point having a great product if no one knows about it.
What’s your go to music to work to?
Amy Wadge, Josie Dunne, Kacey Musgraves… sometimes the Spice Girls, depends on the mood of the day!
What is your favourite pair of shoes?
This is a bit like choosing your favourite family member! I think the ‘She Who Dares’ Sneakers because they have been so rewarding to design and develop and there are so many things I’ve got planned for them in the future. They are so versatile.
What is the greatest piece of advice you can pass on and where did you get that advice?
Its not necessarily a piece of advice but, my aunty gave me a sign when I was little saying;
‘What would you do if you knew you could not fail?’ It’s still next to my desk now.
Who would you have at your ultimate dinner party?
Joanna Lumley, Judi Dench, Ant and Dec, Mary Berry (I have heard she is a big gin drinker), Simon Cowell, Gino D’Campo, Michael Mcintyre, David Attenborough. And probably some of my own mates to make it less awkward.
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